After college I designed and built fine furniture in Aspen, Colorado for a few years (the best of the best for the richest of the rich!). I left that and spent 17 years at a high end loudspeaker company going from the ‘jigs and fixtures guy’ to being a self-taught design engineer designing the product, the processes, the machinery and the plant.
Then, in 2002 I suddenly decided: “I’ll be a professional photographer!” At least I could spell it... but that was about all. You see, I thought it would be great
to work out of my home and make money!
Thankfully, within a week of my ‘jumping off a cliff with an umbrella’ decision I ran into Jack Reznicki who was the current President of the PPA. He advised me to go to the Marketing and Managing Conference the next month in Biloxi, Mississippi.
It cost a lot - way
more than my camera had! : - ) I gulped hard, spent the money, and went.
Well, I got to spend a full day with Jon Wolf who showed us how to create and sell wall portraits. It was projection sales - a rather new thing at that time and completely new to me (everything was!). I even cried when he ran the slideshow of images from somebody else’s family - it was powerful!
I called my wife from the hotel that night and told her I was evicting us from the master bedroom (which we didn’t like much anyway) and that it would become a Projection Room.
I went home, set up the room, followed Jon’s advice, shot a session, and my first sale was $3000+!!! I was hooked.
Since then I have had three different studio locations in commercial buildings. My current studio is simply the camera room which I use for everything: consults, sales, and the photography session, with the ‘back room’ stuff done at home. I’ve found that my sales have not suffered at all going from a 1500 sq ft studio in a fancy office building to just the 20x30 camera room.
It’s not simply a fancy space and good equipment that make for great sales, its the... [to be continued at the seminar]https://www.charlesfineartportraits.com/